Google Health Actually Google Co-op

So Google Health was a slight-of-hand, what we really got today was Google Co-op (beta, of course). From Google's press release... Google Co-op beta is a community where users can contribute their knowledge and expertise to improve Google search for everyone. Organizations, businesses, or individuals can label web pages relevant to their areas of expertise or create specialized links to which users can subscribe. Once a user has subscribed to a provider's content, all of that provider's labels and subscribed links are added to the user's search results for relevant queries. These contributions serve as meta information that helps Google's search algorithms connect users to the most relevant information for their specific query. Users interested in contributing can get started at DiggThis Technorati: Andy Beal is an Marketing Pilgrim and reach him at