Google Huge in Brazil and India

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"It's interesting that the dynamics of Google usage would be so similar in Brazil and India given that the two markets are on opposite sides of the world and quite different culturally from one another," said Alex Banks, managing director of comScore Latin America.

"As it turns out, there are interesting similarities between Brazil and India as emerging Internet markets," added Banks. "Google's prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape. As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking."

In July, 29.8% of total time spent online in Brazil was spent on Google sites, with India only slightly lower at 28.9%. The next highest global market was Ireland at 15.9%.