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Google Improves AdSense Competitive Ad Filter

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In August, Google announced that it was Competitive Ad Filter.

These improvements would be faster filtering and increased filter size.

"In the past, the Competitive Ad Filter sometimes took up to several hours to block URLs you'd entered,"

Users have complained that they have been running out of space in their Competitive Ad filter, so Google has addressed this issue. Users can now add up to 500 sites to their filter list. That is more than twice what was previously allowed.

"As you add new sites, please continue to keep the possible revenue impact of filtering in mind," says Lee. "You might also find it helpful to review our tips for using your Competitive Ad Filter."

Google will remain open to feedback with regards to the Competitive Ad Filter, so if you have further concerns, be sure to

Found an error or have a suggestion? Let us know and we'll review it.

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