Google Introduces Comprehensive Advertising Resource Site

April 30, 2009

2 min read

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Google Introduces Comprehensive Advertising Resource Site

Google has launched a site called
3. Stick it to a marketing objective, and

4. Build your personal toolkit

"We put Google solutions in the context of how they can be applied across all the stages of building an effective advertising campaign -- ways to sculpt your strategy, creative development, media deployment, measurement and optimization -- which together help you better plan campaigns that make an impact and deliver strong ROI," $Google for Advertisers' /></a> <p>The site has case studies, videos, and tons of illustrated information regarding advertising with Google online, on television, and on mobile devices. It's got calendars, a resource for Google's official blogs related to marketing, and YouTube channels. <br /> <br /> Basically, it's an incredibly useful roundup of a lot of resources that would be beneficial for any marketer or small business looking to get started advertising with Google. Current Google advertisers will likely find additional information of use as well.</p> </div> <script> (function() { function initCopyableSections() { document.querySelectorAll('.article-content .copyable-section').forEach(function(section) { if (section.querySelector('.copyable-section__btn')) return; var btn = document.createElement('button'); btn.type = 'button'; btn.className = 'copyable-section__btn'; btn.setAttribute('aria-label', 'Copy to clipboard'); var label = section.getAttribute('data-copy-label'); btn.textContent = label ? 'Copy ' + label : 'Copy'; section.appendChild(btn); btn.addEventListener('click', function() { var contentEl = section.querySelector('.copyable-section__content'); var text; if (contentEl) { text = contentEl.textContent.trim(); } else { var clone = section.cloneNode(true); var btnClone = clone.querySelector('.copyable-section__btn'); if (btnClone) btnClone.parentNode.removeChild(btnClone); text = clone.textContent.trim(); } if (!text) return; navigator.clipboard.writeText(text).then(function() { var t = btn.textContent; btn.textContent = 'Copied!'; btn.classList.add('copied'); setTimeout(function() { btn.textContent = t; btn.classList.remove('copied'); }, 2000); }); }); }); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', initCopyableSections); } else { initCopyableSections(); } })(); </script>   <div class=$

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