Google has introduced some new policies for marketplaces and aggregators on Google Product Search. They have also introduced multi-client accounts to help aggregators and marketplaces manage feeds for multiple sellers under a single account. "For those providers who want Google to host a page for their item - for example, if you don't have a website - just submit your data feed without anything in the "link" attribute, and we'll create a Google Base page for your item,"
"By allowing marketplaces better control over their sellers' product data, shoppers get more accurate and relevant information when they search for things to buy on Product Search, and individual sellers don't need to submit their own feeds,"
Starting December 1, Marketplaces and aggregators will be required to use multi-client accounts to submit and manager their sellers' feeds. The new policies for marketplaces and aggregators can be found
Google Introduces Multi-Client Accounts for Product Search
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