Google has introduced some new templates for rich media and video in the AdWords Google Content Network.
Like the other templates, advertisers will see a reporting column, "Mouseover rate," displaying the percentage of impressions where a user moused over an ad for one or more consecutive seconds.
Some of these new rich media and video templates however, will track unique interactions, such as play rate. This will be displayed in a new "Interaction Rate" column.
Google Introduces Rich Media/Video Ad Templates
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