Google Introduces Significant Enhancements To AdWords

Search engine-based PPC advertising is probably the hottest technique of advertising in the marketing available, largely because it is the most employed method on the Internet. With an estimated 40% of online advertising revenue being spent on search engine ad, the numbers bear this out.

WebProWorld So, when Google or Yahoo (the two biggest PPC search ad suppliers) add or subtract something to their respective services, everyone in the industry looks up and takes notice. Such is the case with Google and the introduction of some enhancements to AdWords, specifically the ability to target users by site, or According to Google, however, site-targeted ads will not by appearing in search results. These are reserved for ads targeting keywords. As the service name and option it provides disclose, site-targeted ads will only appear on the sites selected by the user. Google's Site Targeting service makes use of the recently introduced CPM (Cost per thousand impressions) advertising model. After users select the sites they are interested in targeting, they then have to select the maximum price they are willing to pay for every thousand impressions, or the ad's max CPM. Unlike keyword campaigns, CPM means you'll pay even if your ads aren't clicked; of course, you'll only pay once every thousand impressions. For more on Google's approach to CPM, With site-targeted advertising, advertisers simply set a max CPM-that is, the maximum price they're willing to pay for every thousand impressions their ad receives on a particular site. Their ad, along with other site-targeted ads and keyword ads, compete for advertising space. Google's technology ensures that advertisers pay no more than the minimum price needed to run an ad on the site. In many cases, they pay a price lower than their max CPM. This model is different from other CPM models, where advertisers must pay a fixed CPM. If you are an AdWords member, be sure to check their new site targeting options. However, Google's wording indicates the service may still be in testing mode, and therefore, not available to all members just yet. Update: More of an oversight, really; Google has set a minimum CPM bid amount, for those interested in targeting ads. From their Murdok. Visit Murdok for the

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