Search is so consolidated that it is uncomfortable being an SEO. If Google decides to profile you or kill your sites there is not much you can do, especially because Yahoo! and Microsoft are losing marketshare month after month. Why are Yahoo! and Microsoft losing marketshare? Their bad marketing coupled with To appreciate how bad Yahoo's marketing is, consider the following:
What happens when Wikipedia has a "search powered by Wikias' whitelist, and here is here are some of Google's human review documents that were leaked a couple years ago.
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