Google Launches Additional Tools For AdWords Clients

Google has announced the launch of some new AdWords tools designed to assist webmasters and search engine marketers in creating successful ad campaigns. The program, called Google Advertising Professionals, was "designed for professionals who currently manage or want to manage multiple AdWords client accounts, the WebProWorld Google's new program consists of three features designed to assist users with the development of successful ads. The first tool, called Easily view up to 500 linked AdWords accounts, including other client manager accounts, via the My Client Center view.

See relevant information for all linked AdWords accounts in one place.

Use a single login to access all AdWords accounts.

On top of a revamped client interface, Google is now offering an

Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.

Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days. This timeframe begins after you sign up for the Google Advertising Professionals program.

Build and maintain at least US$1,000 total spend for your or your team's My Client Center account during the 90-day period.

Pass the Google Advertising Professional Exam (GAPE).

That's correct. In order to become an advertising pro, you have to take a test. Not only that, but according to AdWords Learning Center. Google introduced the learning center because it will allow members to: "Use Google's free training to sharpen your AdWords knowledge and prepare for the Google Advertising Professional Exam. Comprised of concise multimedia lessons, our training program is self-paced to match your individual learning needs. Skip, pause, or end a lesson at any time. In addition, each lesson includes practice exercises and quizzes to ensure you master the concepts." To learn more about their tutorials, visit the learning center page. While the Learning Center is considered the last component of the Google's Advertising Professionals program, these were not the only changes that the company has made to their AdWords program. Shortly before the GAP program was announced, Google also announced the introduction of their latest search news.