Google has launched a new product that online retailers may find incredibly useful for improving the product search on their site, and potentially increasing sales and reducing bounce rates. It's called simply
"E-store administrators can highlight special products or connect related ones so searching is easier for their customers," the company continues. "Google Commerce Search includes a built-in spellchecker and synonyms so if visitors can't remember exactly how to spell the particular toy or perfume or anything else they're hunting for, Google Commerce Search will make some suggestions. Choosing the right one is up to them, though." This clip will give you a good idea of how it works: The same feed you use for Google Product Search can be used for Google Commerce Search. This can cut down on time and tech costs, as the company points out.
Google Launches Commerce Search to Boost Your Conversion Rates
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