Google Launches New Ad Planner

For the past few years, Google has continually downplayed its threat to ad agencies and marketing technology companies. “We’re not a threat, we just want to help,” tends to be the main theme.

Meanwhile, Google continues to gradually creep forward with its encroachment. Like the rising seas, its advancement is often unnoticed until, all of a sudden, we’re ten feet under water.

OK, the headline. I’ve not forgotten the point of this post. Google today

First, let me make it clear. I think this is a pretty cool and useful tool, and I can’t wait to get my hands on it. However, how many existing companies do you think will be hurt by such a powerful–and free–tool that, if not cutting out the evil real plan–take over the world of ad measurement and planning.

BTW, ignore that wet sensation you feel behind your ears. Just like the seas are not really rising, Google’s not really a threat either.