At PubCon Matt Cutts just announced the launch of the Google Friend Connect API. It let's you copy javascript and make your blog more social.
Editor's note: How do you think the launch of the Google Friend Connect API will affect data portability? More Murdok VideosThe key point to acknowledge here is that Google is encouraging people to create more plug-ins for it, and it will be available through WordPress, Drupal, and phpbb plugins making it accessible to a whole lot of the web.
Google Friend Connect will be easily usable with not only blogs, but forums and content management systems. It's completely open and built on open social.
Out of this, publishers can get: - more user participation
- More comments and higher -quality comments, less spam
- More interactions: questions, answers, votes
- flexibility - widgets, etc.
This is an important
Cutts says it's not perfect yet, and it's not live yet, but it will be in an hour or two. Product Manager - Integrate Friend Connect more deeply into your site. JavaScript APIs allow you to integrate a social community directly within the markup of your page, and our REST APIs allow you integrate existing login systems and your existing data with new social data and activities. These are your visitors and this is your site, so you should be able to add social features the way you want.
A few other tidbits coming from the Q&A with Matt Cutts:
- Twitter followers will not help your page rank
- Does CTR or other behavioral metrics on SERPS affect ranking? It would be really spammy and noisy.
- Cutts says he can't promise Google would never use its wiki results...
Abby Johnson conributed to this report.
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