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Google Lays Down Duplicate Content Law

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Even in most cases where Google finds duplicate content during a crawl, they are more likely to show a less-desirable version of the content page than to drop it completely. The issue of duplicate content continues to vex webmasters who repurpose content on their sites to suit different needs, like mobile web use and printer-friendly formatting. It's an area of concern that Google's Adam Lasnik wants to clarify. He's taken a shot at doing so in a post-SES Chicago article Don't fret too much about sites that scrape (misappropriate and republish) your content. Though annoying, it's highly unlikely that such sites can negatively impact your site's presence in Google. If you do spot a case that's particularly frustrating, you are welcome to file a Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.

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