Google Local Grows New Head

Google snatched up a newspaper/online classifieds veteran right from the jaws of major newspaper companies to head up Google Local. Formerly of Classified Ventures' Homescape.com, Sam Sebastian is described as a new avenue to print advertising for Google. The news comes this way from a weblog post by Homescape.com through his involvement in marketing the site and building online real estate sections newspaper advertisers. Indeed, sister-site Apartments.com announced just last week the launch of a new print advertising campaign entitled "More Under One Roof" as part of a larger media convergence effort. "Apartments.com and our newspaper affiliates maximize exposure of our listings to renters through print newspaper ads and online ad promotion," said Michael Ricciardelli, Vice President of Marketing and Media Sales at Apartments.com. Ricciardelli also stated that the newspaper affiliates reached some 25 million households through Sunday circulation. Krasilovsky here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") Yahoo My Web