The search advertising company has been fighting against the usage of its name as a verb ever since Merriam-Webster put 'google' in the dictionary. It's a battle they are not going to win.
Google has attempted to gently request and chastise writers who use their brand name as a verb. The company fears the time when Google becomes
Those are just a couple of examples, observed about an hour apart in the most unscientific setting possible - the afternoon commute. Add them up over the course of a day, overhearing other people subject Google the brand to google the transitive verb in various places, and it's pretty clear. Google is going the way of Kleenex and Xerox as a brand name.
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