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Google Makes SEO List, Checks It Twice

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If you're good this year, SEOers, Google will make sure there are no major changes to how websites are ranked, as the company has done in previous years, just before the Christmas holidays. But if you're bad, expect to be put in SEO Time Out by being busted 30 ranks.

Matt Cutts, who's not making any promises, all should remain as it has been: I know that webmasters are especially sensitive to quality/webspam/ranking changes in Q4 because of the holiday season. If we've got something that evaluates well and that we think will improve quality, we can't just pause for 1/4th of the year, but if anything big launches I'll try to be available to answer questions and help get a handle on any changes. (Right now I'm not expecting radical changes in webspam ranking, but I know better than to make a promise.) However, if your site suddenly drops in rank by 30 places, then that's the equivalent of a lump of coal. In what Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok:

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