Google announced a new enhancement today to the
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The addition of broad match should be a big draw to advertisers to use Google TV Ads. Perhaps even more so than for AdWords. Sometimes businesses are hesitant to use broad match for search ads because they feel relevancy on the dollar goes down, but when it comes to TV ads, you're going to have a better chance of getting the ad paid attention to by the audience, because they won't simply be clicking away unless they're changing the channel (or using DVR). Plus, TV programs are likely to hold the viewer's attention longer than a SERP. Either way, you're still selecting the programs you want to advertise on.
Google provides a number of options to let advertisers control where and when their ads play.
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Google Makes TV Advertising More Attractive
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