Google Measuring Brain Waves

There’ve been a lot of disturbing news in advertising this year and this week, all of it involving brain stuff.  Thankfully, Google’s not manipulating our thoughts—yet.
Garett Rogers sat in on a webcast hosted by Google’s Leah Spalding and MediaVest’s Yaakov Kimelfield.

Spalding and Kimelfield revealed the results of a study that employed “neuromarketing” (we’ll get to that in a minute) firm my editorial title back in March 2007. Toot, toot, my own horn, toot toot.

Granted, this neuromarketing business isn’t on the same level as actually making messages sound erasing individual memories, but it is a little spooky. Earlier this week Martin Lindstrom was all over the media landscape promoting his book this explanation of the three layers of brain—the reptilian, mammalian, and the human—should spark some Stephen King-like eeriness. Like the best kind of red head, fascinating and a little scary.