I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.
Have you had success ranking in Google News? started incorporating real-time search suggestions into news queries. Publishers should embrace such a tool (Google News) that users themselves embrace, and can ultimately gain them more traffic.
This week, Google has
She also says that Google only wants recently added URLs in publishers' News Sitemaps, because they direct Googlebot to the publishers' breaking information. "If you include older URLs, no worries (there's no penalty unless you're perceived as maliciously spamming -- this case would be rare, so again, no worries); we just won't include those URLs in our next News crawl," says Ohye.
A few weeks ago, a
In one "implementation consistent with the principles of the invention," here are some factors that are mentioned:
- a number of articles produced by the news source during a first time period
- an average length of an article produced by the news source
- an amount of important coverage that the news source produces in a second time period
- a breaking news score
- an amount of network traffic to the news source
- a human opinion of the news source
- circulation statistics of the news source
- a size of a staff associated with the news source
- a number of bureaus associated with the news source
- a number of original named entities in a group of articles associated with the news source
- a breadth of coverage by the news source
- a number of different countries from which network traffic to the news source originates
- the writing style used by the news source
A couple months ago, Google posted a Google News publisher FAQ page. That answers questions like:
- Can I suggest my personal website for inclusion in Google News?
- What requirements do I have to meet in order to be included in Google News?
- My website was accepted in Google News a few days ago, but I still can't find my articles. Is something wrong?
- Why aren't my images showing up in Google News?
- Why do all my articles have a strange title in Google News, like "Share this" or "By Jane Q. Journalist"?
- What is the "unique number" or "3 digit" rule?
- Should I submit a News sitemap?
- Why can't I see the option to submit a News sitemap in Webmaster Tools?
- Once I've submitted a News sitemap, do I have to resubmit it each time I publish a new article?
- If I submit a News sitemap, will Google News stop crawling my regular section pages?
- How often does Google News crawl my News sitemap? In Webmaster Tools, it appears to be crawled only once per day.
- Why have my articles stopped appearing in Google News, even though they've been showing up previously?
The moral of the story is that there are a lot of things you can look at if you are serious about getting traffic from Google News, whether you are already being picked up or not. The best part is that most of it is straight from Google itself.
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