Google Now Has Its Own URL Shortener

Google made a couple of announcements today that actually combined for perhaps a more interesting announcement than either of them as stand-alone news items.

First, Google has added a new share button to the Google Toolbar, which allows users to share any site on the web via their social network of choice. Second, Google announced that with Feedburner, you can now set your feeds up to post to Twitter.

The thing that these two announcements have in common is that they both utilize a new URL shortener from Google. They tried to slip that in their quietly a couple of times, but then went ahead and made an announcement about the service itself.

The shortening service is located at

now has its own URL shortener.