Google: Now With 15 Percent Less DoubleClicking

Rumors of pending layoffs at Google's new acquisition, DoubleClick, suggest 15 percent of the ad serving company won't be dining on free Google grub.

It's accepted as a given that Google will pare back duplicate staffers brought on board with its $3.24 billion purchase of DoubleClick. Workers in the acquired company gained a short reprieve from this decision when the European Competition reviewers declined to fast-track their approval of the deal last year.

The rubberstamp arrived, to no one's real surprise after the Federal Trade Commission rolled over and begged for a tummy rub with its high-speed approval in the months prior to the EU's decision. That stamp now feels like a hammer, if MediaBistro, YouTube is more interested in filling positions with temps rather than full-time staffers.