Google could have promoted energy conservation by lighting up gigantic "save electricity" billboards. Instead, in at least one country, the search giant has taken the equally unproductive path of turning its homepage black.
Loren Baker notes, Google's put on a black screen at least once before in a nod to Lights Out San Francisco. Other mildly silly environmental gestures have also been made, but those tended to be goofy in the "drop in a bucket" sense, not this counterproductive one.
We've not yet heard about any marches on Mountain View, but the Earth Hour development has to be at least mildly frustrating to some people, and should embarrass Google, too.
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