This week, Google was awarded a patent for technology designed to address duplicate content issues throughout the index. The patent, originally filed in December of 2001, is entitled "Methods and Apparatus for Estimating Similarity."

Google is taking to deal with the duplicate content issue. The patent
summary of the patented technology's impact:
Doing this means Google will be able to streamline its indexing process and help to reduce the amount of duplicate content on the Web. It also means if you're not careful with your breadcrumb navigation, using dynamic URLs or implementing any of the other techniques commonly associated with duplicate content issues, you may find all your search engine optimization dollars officially wasted when Google decides not to index your site.
Wow, it looks like SEOs had better take good notice of what this patent could mean to the indexing process.
As for me, I will just be happy if the sites that scrape murdok articles are unceremoniously booted from the index in similar fashion to the way that LSU dispatched Notre Dame in the Sugar Bowl.
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Joe is a staff writer for
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