So Google played dumb and we all went along with the official statement, that there would be "no comment" on rumors of a Google AdWords API (
WebProWorld
Google has just announced that they have indeed rolled out access to an Nelson Minar, the Google API will "enable advertisers and third-party providers to utilize their own software interface". While the release of an AdWords API "does not bring any new functionality", Minar says that everything that you could do with the AdWords control center, you can do with the API. While some had predicted that an API would allow better targeting of ads, the API will essentially allow the control of three aspects:
- 1. Campaign Management
- 2. Reporting
- 3. Traffic Estimation Those of you who might be drooling at the thought of micro-managing each keyword and updating your bids each second, might be disappointed. Each API user will be issued a "token" which Minar says will be tagged with a predetermined Marketing Pilgrim and reach him at
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