Google On Click Fraud

March 1, 2007

2 min read

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Google On Click Fraud

Detected click fraud that must be refunded to advertisers occupies a minuscule bit of all the clicks on ads run by Google's clients. Let the click fraud debate begin again. Google has People should realize that the 0.02 percent figure refers to detected click fraud. This is what Danny means by click fraud rate, and it only refers to clicks that get past Google's multiple layers of filtering, and require a manual investigation to identify them for a refund.

According to Ghosemajumder, the overall click fraud rate is in single digits. "The overall rate can fluctuate. We've said before that this is in the single digits and want to clarify that this means it's from one to nine percent. It's not zero, but these are lower bounds," he said in the report.

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