AdWords clients will be able to view information on invalid clicks as detected by Google through an advanced option in an AdWords account; it is Google's first significant effort to make this information more transparent to its AdWords customers.
responded to criticism of the company's attitude and approach to click fraud. He defended Google's stance on click fraud and emphasized how the company combats it behind the scenes continually.
However, 1970's era Soviet politics were more open than Google's methods on finding and identifying click fraud. The opaqueness on the issue has fueled criticism of the company. Given the click fraud settlement for $90 million before an Arkansas court, many advertisers have clamored for more information from Google about the issue.
Ghosemajumder has provided an update on how Google will help to clarify some of what is going on behind the scenes in the click-fraud detection battle. He commented on this on the
He also took a swipe at companies that seek to profit from click fraud by selling products that claim to help advertisers with the problem:
One of the most controversial issues related to the topic of click fraud has been estimating how big the problem is. Estimates from third-parties (usually from consultants who have a financial incentive to make the problem seem very large) have been both inconsistent and greatly exaggerated due to their Google AdWords help online.
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