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Google Partnership With Fairfax Digital Announced

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Americans may not be familiar with the Fairfax Digital group, but it’s Australia’s “leading provider of online news and classifieds websites.”  And it’s now Google’s partner - Fairfax Digital has joined the Google Adsense network, will make some clips available through Google Video, and plans to integrate Google Maps throughout its properties.

Does this deal sound important?  It is.  That quote about being a “leading provider” sounds like typical PR puff, but (across the group’s 30 or so websites)

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