Google has announced that its pay-per-action advertising beta is now open to international advertisers.
Google Pay-Per-Action Goes Global
Beginning today, advertisers in the beta will receive an alert in their AdWords account telling them that they can create PPA campaigns. Advertisers who have AdWords conversion tracking and have more than 500 conversions in the last 30 days will automatically be added to the beta on a rolling basis.
PPA ads only appear on sites that participate in Google's content network. They will not be visible on
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