Google Personalized Home Page Makes It More Portal Like

"Google is not a portal!" they cry. "Google is different..." we're told. But a funny thing happened today. Not only are Marissa herself their new customizable home page. There's a radical idea! A customized home page with a search box at the top. Innovative! Whoever thought of the product is a world-class genius! What next, an IM client? Web hosting? A Calendar? I'm in awe! Anyway, she said: The new offering is a result of an internal Google initiative called Fusion, which aimed to fuse together Google functionality and content on the Web into a single way to access the content, Mayer said. Fusion? Fuse? Damn, that sounds really familiar. Where have I hear... Oh, right! We've been talking about FUSE (Find, Use, Share, Expand) for months now. In fact, John Battelle She added that the product has more to do with reader demands than as a competitive shot at Yahoo. "We've seen that there were users who wanted more on their home page...and this is a way to give them more access to their information. I feel this is different my MyYahoo. The fact that some people may say it looks like it's aimed at MyYahoo was not the reason." I bet she's got a bridge to sell me too... Jeremy Zawodny's blog. Jeremy is part of the Yahoo search team and frequently posts in the Jeremy Zawodny's blog