The Website Optimizer tool received a formal launch for Google's AdWords clients today. Marketers using it should see conversion rates improve for their sites.
Until now, that is. Leung touted Optimizer's main idea as one that will benefit advertisers worldwide. Through use of the application, marketers will be able to tell Google about new content on a page, and test parts of a page.
Optimizer allows this multi-variable testing, and tracks which components perform best at securing conversions from visitors. Conversions can range from simply completing a form requesting information to making a purchase online.
"It takes the guesswork out of marketing," Leung said.
Site publishers can try different versions of their pages with Optimizer, and view reports on conversions. With Google having recently released a beta test of
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