Google Plays AdWords On The Radio

The search advertising company purchased dMarc Broadcasting, a digital solutions provider for the radio industry, for $102 million cash and potentially as much as $1.136 billion over the next three years. Is your site ready for a radio audience? How will you adjust your marketing message to suit AdWords on the radio? Call us on the hotline at dMarc technology into AdWords and create a new radio ad distribution channel for Google's advertisers, the company said in a statement. "Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media," Google's Tim Armstrong, vice president of Advertising Sales, said. "We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology." dMarc brings organization to the radio advertising process. Its technology automates several functions connected with getting advertising to listeners. That includes scheduling commercials and placing them within a broadcast. Eric Schmidt, Google's CEO, has here. Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.