There are times when technology news can make you feel dumb; a sort of "slow down, I've never heard any of those terms before" feeling comes up. But in this instance, we're placing the blame for any confusion on Google and Publicis; the two companies put out a short, vague press release, and seem to have scattered all relevant information to the winds.
There you go - three sentences, not counting the company info. Brevity is important, but this may not be the best way to go about announcing longstanding corporate relationships.
Now, as for those scattered details . . . there are indeed bits from several corners of the world. The International Herald Tribune is based in Paris, and for it, Victoria Shannon reports on Eric Schmidt's apparent interest in "open source advertising." Publicis and Google will, it seems, pursue related digital advertising goals.
They may even do so in close physical proximity to one another. Amanda Andrews of the UK-based Times Online writes that Google might place hundreds of its employees in Publicis offices.
Finally, a report from New York's own Dow Jones states that Google and Publicis will meet several more times over the next few weeks. With any luck, they'll feel like sharing a little information as those meetings take place.
No comments yet. Be the first to comment!