The Google Analytics website highlights a few ways to ensure you have optimized, assessed, and targeted what you can for your sites. School's in session, and Google wants you to step up your game.
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Learning about the quality of one's site can be as important as the quantitative looks at conversion rates, average visit values, and return on investment. Yes, really. Reports in Analytics can display the range of visitor behavior, which includes a look at visitor loyalty.
Remember, businesses generally spend more to gain new customers than to retain existing ones, and repeat customers contribute much more to the long-term health of a company.
That look at quality can include a review of each campaign your site conducts. Filtering technology in the reports allows this to be performed easily.
Sites that create landing pages for offline campaigns like commercials or print advertising can track those as well. Once a profile for the landing page has been created in Analytics and the code placed on the page, visitors to it can be tracked and viewed in the reports.
AdWords clients who use geographic targeting can track the ROI from those markets. "Separating your geographic markets into AdWords Campaigns makes it easy to track each region's ROI in Google Analytics," writes Google's Alden DeSoto.
Doing this tracking requires that your Analytics and AdWords accounts have been 
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