On his way to a hot date, Joe Goodguy flips on his satellite radio. A voice comes over the car speakers, "that's what you're wearing?" Joe eyeballs his "good shirt" and second-guesses. Voice: "The Shirts Chicks Dig store is two lights ahead."
coverage: The technology will be tested in the marketplace as Google and its advertisers monitor how effectively Google can target ads to a listening audience. A successful run will benefit XM with much-needed additional revenue, while Google can count the deal as a substantial broadening of its existing advertising network. The announcement today marks another step toward more focused advertising methods. Google's wild success with contextually-targeted paid search advertising that is measurable and effective has yet to be duplicated across broadcast media. If they can accomplish this with radio, perhaps television will be the next stop for Google and its ad network. With that in mind, Zdnet blogger Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok:Google Radio Ads Could Get Personal
1 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!