In 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies.
How the times have changed.
Google is acquiring Feedburner and sees it as a way for its base of hundreds of thousands of advertisers to reach some of the most active groups of Web users -- social network members who use mini-applications called widgets or the growing audience surfing the Internet over mobile phones, executives said.
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