Google is not not not building a social network. Really. They’re not. They’re just adding features to every product ever made to enable you to communicate and otherwise share information among your peer group and store all your information in a centralized place. That’s soooo not a social network, so I don’t need anybody telling me about how share items from your RSS feeds with anyone in your Gmail contact list. These people are your so-called “friends,” though most of them you probably haven’t heard from in two years. Last May they premiered the ability to control what friends we shared with
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