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Google Referral Change Linked to Faster Search Results Experiment

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This week, it was announced that Google was making here. Web technologist Niall Kennedy theory, which is that it is a solution for the lack of referral information in a future Ajax interface.

Matt Cutts recently told CNET that this was the reasoning for the referral URL change. "These guys are working hard to make things milliseconds faster. They're always experimenting," the spokesperson said.

In the above video, Cutts says the experiment is only available to less than 1% of Google users. Basically what it does is loads search results without loading the entire page each time a new search is performed. Milliseconds indeed.

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