Google Rekindling the Microsoft Fire

Google The All Powerful Microsoft Killer Tell us it ain't true Bill. The revenue growth, the huge profits and great new products like Desktop Search have created a buzz like the Internet has not seen since Marc Andreesen stumbled upon Netscape.

WebProWorld forum We're seeing worried ramblings, albeit interesting ones, like this from a Microsoft connected Google playing the Microsoft game. Google is copying the Microsoft competition model and Bill Gates knows it. Probably most disconcerting to Bill is that Google is nicely positioning itself to eventually take over the Internet searching. Google has trounced its search competitors to the point that no one cares if they exist. Of course, Google also needed a business model and they luckily found one over at GoTo.com, now known as Overture and owned by rival Yahoo. Step 2: Leverage the monopoly by launching products and services that compete with your competitors thus extending your power and reach. Step 3: Repeat step 1 and make powerful monopolies centered on each of the new products and services. Of course, Google is just getting started with their new products like Gmail, but just wait Google vs. Microsoft, Yahoo, AOL. The in your face competitive nature of Google must be daunting to Microsoft, Yahoo, AOL and others who have or who are about to face competition from big G. Following the success of the original Google search engine they have launched; a major shopping portal (makes eBay nervous), internal web mail (HotMail and YahooMail are frantic with the 1 gig storage issue), purchased desktop search software (first direct hit at MS Windows). They IM (will hurt AOL and Microsoft) and a in this fight for the long haul, "MSN is making significant investments in search, and we will ship the product when we are confident it will meet the needs of our customers," a Microsoft spokesperson said. The company plans to release betas of the new algorithmic search engine and desktop search in the U.S. by the end of 2004." However, tech expert What's next for Google? So what's next for Google beyond all of this? There is speculation that Google will develop a streamlined Microsoft Word and their other major business applications. If they can succeed then the Google dream may be worth as much or more than the Microsoft reality. If you haven't tried Comment on this article in WebProWorld murdok is the CEO of WebProBlog which focuses on internet business and marketing trends.