Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns' performance. The new impression metrics are akin to traditional advertising's "Share of Voice" measurements.
As detailed in the
So if you're a Google AdWords advertiser, the Impression Metrics let you know how many times your ads were displayed relative to the total number of ad views across the Google network based on your keywords and campaign settings.
The Impression Share metrics are presented in 3 columns in the campaign or account level performance reports. The 3 measures as described in the Inside AdWords blog are:
Lost IS (Rank): The percentage of impressions lost due to low Ad Rank (cost-per-click bid x Quality Score).
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!