The early results of a click fraud study by Fair Isaac found advertisers being charged for illicit clicks, at a far higher rate than search engines like Google claim takes place. The 10 to 15 percent rate of pathological traffic hitting One point Dr. Milana made at InterACT will be of interest to the statisticians among our readership. He said Google's automated effectiveness claims at detecting click fraud would be roughly equal to a Kolmogorov-Smirnov Test score of 95. He called that figure "not believable." Without some more openness from Google into their fraud detection methods, which they guard closely for the protection of their advertisers, or more results from the Fair Isaac test, it's hard to tell who to believe right now.
Google Responds To Fair Isaac Claims
0 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!