Google Rumored To Limit Adwords To One Ad Per Page

Several sources point to a rumor that Google is going to limit each search result to only one AdWords ad. MarketingVox in an Their take on Michael Wong's blog post mentions affiliate marketers ... but doesn't explain the rumor correctly. Even worse is He got his information from the WebmasterWorld forum. This is definately a story of how the Web can mis-spin a story. Both MarketingVox and Michael Wong's blog site indicate that Google may only allow one ad per search result. However, reading the forum thread on SearchEngineWatch it specifically states, "Google is going to restrict the number of affiliates that can send traffic to the same place (tracking/affiliate code not counted)." At WebmasterWorld, here's what the AdWordsAdvisor (a Google guy) said, "Google's affiliate policy has not been changed. This means that your approved affiliate AdWords ads will continue to run on Google.com. Please be assured that we have no current plans to completely block affiliates from AdWords. If we do make any changes to our affiliate policy, you'll be notified." Another poster summed up what is presumably Google's position, "Affiliates are neither real sites nor real URLs. As their URLs would not be allowed in natural SERPs, neither should they be in AdWords." So the issue is not about Google limiting each search result to one AdWord per page ... it's about limiting each search result to a maximum of one affiliate advertising the same product per page. murdok is the CEO of WebProBlog which focuses on internet business and marketing trends.