Google's 6 Principles of Competition and Openness

There's a short but interesting blog "As Google has grown, the company has naturally faced more scrutiny about our business principles and practices," says Google's Senior Manager of Global Communications and Public Affairs. "We believe that Google promotes competition and openness online, but we haven't always done a good job telling our story."

He notes that the company has been meeting with policymakers, think tank reps, academics, journalists, ad agencies, and trade associations in the US and Europe.

1. Help other businesses be more competitive.

2. Make it easy for users to change.

3. Open is better than closed.

4. Competition is just one click away.

5. Advertisers pay what a click is worth to them.

6. Advertisers have many choices in a dynamic market.

Google actually has here