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Google's Acquisition of DoubleClick Complete

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Finally

According to certain objections from rivals and privacy advocates, the EU has granted its approval to the merger. It said,"Google and DoubleClick were not exerting major competitive constraints on each other's activities and could, therefore, not be considered as competitors at the moment."

Further in its press release, Eric Schmidt, Google's Chairman and Chief Executive Officer, said, "We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of Writers-Strike-Hurts-LA-Economy ' /> for publishers, advertisers and agencies, while improving the relevance of advertising for users.

Now with DoubleClick also falling into Google's bag, certainly its online data dominance has found another boost.

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