Google's Ad Serving Plan: Closing in on Offline

Two recent patents indicate that Google is taking significant steps to finding more places to put search, navigation, and ads. The screenshot for one product, Metro Toronto Home Show (continuing through Sunday Jan. 21). A startup I'm closely involved with, Dan the Handyman. The decisions as to how to solicit reviews and how to make the form usable: evolved over 18 months of collaborative effort among ourselves with the help of all staff and all the consumers who have helped us study the task. (18 months to figure out how to ask four questions?! yep.) This idea of entering reviews in person actually seems every bit as popular as doing it online in your own space. When Nancy and Doug (founder and Home Show coordinator, respectively) took this idea to the Vancouver Home Show, people were lined up writing out paper reviews due to a lack of computers! Now, back to that kiosk patent idea... maybe we at HomeStars should be hiring for a Chief Builder of Legal Mumbo-Jumbo!? Andrew Goodman is Principal of Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.