Google's Future in Auctions

When you leak news of further diversification, the market often punishes. After record earnings, though, this travel lookup tool (that could eventually require participating vendors to pay a fee to be part of the referral pipeline), but that's a high-value category that Google is virtually giving away to certain aggregators and resellers today. As long as they don't start trying to grab a bigger chunk of every transaction, the EQ (Evil Quotient) may be held in check. Whether or not you assign EP's (Evil Points) to any of these initiatives, those in Google's ecosystem -- large companies and small -- need to take away clear lessons from this, I think. Consumers go directly to Google, Yahoo, and other top search destinations for information of both a commercial and non-commercial nature, because they have become global, beloved brands. Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.