Google's Gray Areas Get Shadier

Google has projected an image of corporate spotlessness over the years that is becoming increasingly, well, spotted. The company has grown up, you could say, and has lost much of its innocence down the pockets of shareholders, while its idealistic founders pursue more amusing things than evil, or its lesser cousins.

Google's Gray Areas Get Shadier Gray areas are where Google seems to prefer these days rather than the messy business of tiptoeing black and white ethical lines. Our first great disillusionment came when Google bent its philosophy just enough – when evil became suddenly a more "fluid" concept – to accept China's demands to censor search results.

Of course the weight of certain values would go down. It seems the natural process of things.

Not that the company has done anything especially nasty, and quite a bit of good has been done along the way to even out any karmic concerns. And we can hope at least that continues.

But when Google bought DoubleClick, there was something largely overlooked. With DoubleClick also came a company called Performics, a search engine optimization company. The Scott Buresh at Search Engine Guide highlights how Google doesn't back its own corporate talking points.

Google's
Which is something Performics doesn't offer, notes Buresh. "Let's be charitable and assume that in the heat of the acquisition Google has forgotten to update the page of advice that it has created for website owners."

But wait, the gray gets darker. Buresh points us to an "It has long been rumored that Google will offer technical assistance in achieving better organic search engine placement to those who spend more for paid search results. I know for certain that these rumors are true in at least two instances. In fact, I actually have the minutes from one of these technical assistance meetings after the company met with Google engineers. While the identity of these two companies is irrelevant, suffice to say that they are companies that you have almost certainly heard of and that they spend millions of dollars on paid search words each year."

To sum up, Google owns an SEO company and its engineers allegedly give SEO advice to the company's biggest clients. So gray it's murky, wouldn't you say?

Google did not return request for comment in time for publication.

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