Google's Interest Based Ads Go to Feeds

In early April, Google posted to the AdSense for Feeds Blog regarding AdSense for feeds tags.

"By changing our ad serving to the doubleclick.net domain, we are now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile," explains AdSense for Feeds Product Manager Steve Olechowski.

Advertisers have always been able to target feeds using Placement Targeting and Contextual Targeting. Now they will also be able to target feed users using Interest Based Advertising across both sites and feeds.

Interest Based Advertising was
On another Google advertising note, the company has