Google's Landing Page Rating Still A Mystery

Earlier this month, Google revealed a planned series of changes to the way that AdWords evaluates landing page quality. In the first of a two-part series, the Inside AdWords team attempts to address the bevy of questions that have accompanied the announcement.

blog tries, albeit rather poorly, to alleviate some of the concerns that webmasters are expressing concerning Google's ever-mysterious "landing page quality" Google is playing with fire by instituting a system that has a direct impact on the minimum bid for keywords, while conveniently keeping the details of the scheme a closely guarded secret. Webmasters don't need to see the actual algorithm, but if Google is going to starting jacking the price up for keywords that lead to poor quality landing pages, the company should at least have the common decency to share a little more information about how quality rating is calculated. Inquiries to the Inside AdWords team concerning landing page quality have thus far gone unanswered. Add to Del.icio.us | Digg | Reddit | Furl Joe is a staff writer for latest ebusiness news.