Google's 
Follower's Gadget
Image from Blogger Buzz Blog
They want bloggers to be able to view the people that read their blogs, and will provide a gadget allowing users to display those people on the actual blogs. The way they are accomplishing this is through a "Follow this Blog" link that will appear on all Blogger blogs. Who is following whom will then be shown on the Blogger dashboard and in Google Reader, for those who use it.
Marshall Kirkpatrick at Read Write Web
Kirkpatrick is probably right in that the mainstream public is still confused about RSS. The reason I agree with this is because out of all of the people I know that don't work on the Internet, none of them use it. Many of them do have gmail accounts, however, and could get sucked into the world of RSS without even realizing it with what Google is doing.
"Follow this blog" has a kind of Twitter sound to it, which could appeal to the social mindset. Blogger will also be integrating Movable Type also announced new social features recently.
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