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Google's New "Claim Your Content" YouTube Tool

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Google's at it again - after registering a whole slew of domains, the company has announced a fresh effort to keep copyrighted content off YouTube.  Dubbed "Claim Your Content," the program may be up and running soon.

How soon?  With over 26
As for further details about Claim Your Content - such as how it will work - Schmidt (and Google in general) has been less forthcoming.  In response to a question about how content owners will prove their ownership, the CEO only said that "there is a mechanism where they work with us to show that, and again these tools are just beginning and over the next year, those mechanisms will get better and better."

Still, this appears to be Google's strongest effort yet to keep copyrighted content off YouTube.  Only time will tell if it will work.

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